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March 7, 2018

Support Business Initiatives While Celebrating Women

International Women’s Day is celebrated around the world on March 8, in honor of women’s social, economic, cultural and political achievements. It has been observed since the early 1900s. The day is not affiliated with any one group, but brings together governments, women's organizations, corporations and charities. The day is marked around the world with arts performances, talks, rallies, networking events, conferences and marches.

You may be wondering, “Why is International Women’s Day important to my business?”

Recent years have seen a huge increase in the number of businesses around the world celebrating International Women’s Day. There is growing recognition that women’s rights affect us all, and that we need to strive for more female representation at all levels of business.

Gender diversity in the workplace produces real benefits. Several studies have shown that a gender-diverse workplace is good for financial returns, employee engagement, innovation and reducing turnover. Gender diversity can also help your business resonate with a wider customer base.

Around the globe, companies are striving to diversify their business partnerships.  Implementing a supplier diversity program is a new frontier — evolving from a possibility to a must-have in many US companies. Collaborating with women-owned companies is just one way your business can make a difference and support the International Women’s Day movement.

Supplier diversity centers on companies intentionally diversifying their supply chain by purchasing from women-owned, veteran-owned, minority-owned or small businesses. These processes help to transform the supply chains of large corporations and expand their influence throughout the community. Fortune 500 companies around the world have already implemented a supplier diversity initiative in their business. They are taking advantage of the numerous benefits that come from working with women-owned and other diverse supplier businesses.

When you partner with a woman-owned business, you are supporting small business in the United States. You are also doing your part to support economic growth and make it possible for diverse suppliers to fill more than 60% of the new jobs created in the last 20 years.

International Women’s Day is a great day to kick off your company’s supplier diversity program. Show your support for women-owned businesses and do your part to recognize the hundreds of working women across the globe. It’s also a great for individuals to use their buying power to support diverse suppliers by purchasing goods and services from women-owned businesses.

Go one step further and celebrate International Women’s Day by celebrating the hard working women in your organization. Recognition within your company is just as important as outside awareness. Create awareness of your core values and appreciate your team. Build service awards, thank you gifts for your employees, and online recognition programs that reflect your company's personality and brand identity. Levy Marketing + Awards is a diverse supplier. We are a certified woman-owned business recognized by the Women’s Business Enterprise National Council. We make more than just custom awards and trophies; we create symbols to recognize all the people working hard for what they believe in every day. We want to help you recognize your employees for their hard work and dedication on International Women’s Day and every day of the year.

From sports trophies to custom awards, employee recognition programs and branded merchandise, we are constantly innovating the art of recognition. Contact us about products and services that make it possible for you to recognize diversity in your workplace while also partnering with a diverse supplier.

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Written by Anita Hawkins

Anita is the Digital Marketing Specialist at Levy Marketing + Awards. She loves helping people discover the custom awards process and teaching them about the methods and materials used to create custom awards and trophies. She has spent the majority of her career in the Marketing Industry, gaining experiences in areas such as Inbound Marketing, Journalism, and Web Design. While Digital Marketing is her primary job function by day, Anita also enjoys watching sports, competing in trivia events, and spending time with family and friends.
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